In addition, our local coordination and care teams are here to ensure your experience — from first contact to post-Process support — is handled with warmth, professionalism, and discretion.
Robert Hoffman (1922-1997)
Based in California, Bob Hoffman developed a series of techniques that helped people reconnect with their emotional self and move towards forgiveness. He coined the term 'Quadrinity' to describe the four aspects of our being — Intellect, Emotions, Body and Spirit — and structured the Process around the principles of Awareness, Expression, Compassion & Forgiveness, and New Behaviour.
Over time, with input from psychologists, educators and thinkers, the Process evolved into the immersive, seven-day retreat it is today. Bob retired from teaching the Process in 1991 yet remained active in his work until his death in 1997.
"Change the world one person at a time."
South African Team
Markus and Angelina Bihler are the team who have brought the Hoffman Process to South Africa, turning a deeply personal experience into a broader mission for impact. After Markus went through the Process and experienced its profound effect on his leadership, relationships, and inner life, the couple set out to establish a local presence in Cape Town.
Together, they have worked to build a world-class foundation for the Hoffman Institute South Africa, partnering with international teams, training local facilitators, and hosting the first generation of programmes on the African continent.
Markus & Angelina Bihler
Serena Gordon
Supervising Facilitator
Serena Gordon is the Managing Director and co-founder of the Hoffman Institute UK, and one of the most experienced senior Hoffman facilitators in Europe.
She serves as the supervising facilitator for the Hoffman Institute South Africa, supporting the integration of global quality standards and fostering international collaboration across our teaching and support teams.
Hoffman International
The Hoffman Process is currently offered in 17 countries globally. You can find further information about our sister organisations on their respective websites.
